CFM are the market leaders in providing strategic dedicated retail sales or merchandising teams. All programs are tailored to our client partners brief and we work in partnership with our clients to achieve the best possible retail activation result.

Our teams cover greater than 98% of all major channels in Australia and New Zealand, including FMCG, Mass Merchants and all major independents. CFM is committed to delivering Best People Best Results and we measure this by always exceeding our client partners expectations..

CFM are experts in providing syndicated category national field sales teams that deliver outstanding retail execution within selected retail categories and channels. CFM provide specialist syndicated teams that service Grocery Chains, Mass Merchants, Specialty Retailers, and Hardware.

Our real time reporting and visibility to field activity is central to our ongoing success and long term partnerships. It is this specialisation that enables CFM to deliver “best in class” results with shared costs, that intern delivers an outstanding ROI for our client partners.

CFM direct sales teams are focused on one goal - to close the sale whilst maintaining brand integrity. CFM work collaboratively with our retail specialists to ensure that our teams representing you receive the best possible training and ongoing development to continually improve their sales techniques and customer engagement. Each team has been recruited and trained to specifically meet our client's requirements at the coal face, albeit at Kiosk or in-store.

The teams are measured both on their sales achievement and quality of sale (ability to up-sell & cross sell), in driving quality customer engagement CFM also incorporate the key findings from the mystery shopping team to provide valuable insights for continuous improvement of our teams and results.