Established in 1989, CFM provides the platform for the Execution of brand strategies within the Create, Execute & Measure retail solution delivered by Creative Activation’s stable of Best in Class specialist brands.
As market leader in the provision of dedicated field marketing teams, CFM partners with some of Australia’s and New Zealand’s leading brands. CFM field teams represent the face of our client partners across multiple retail channels, including mass merchants, FMCG, specialty retailers, IT/telco, hardware, and independent channels.CFM is a national company with offices in all states of Australia and in New Zealand, providing tailored solutions and expertise in:

• Dedicated Merchandising Teams
• Dedicated Direct Sales Teams
• In-store Concessions & Brand Ambassadors
• Demand & Promotional Retail Teams

Our field team of over 3500 people provide national coverage to greater than 98% of all major retailers and independents with an estimated 500,000 retailer visits across Australia & New Zealand, per year.

Our average client tenure is greater than 7 years, and our team retention rate is close to 90% - evidence of our commitment to secure and keep the Best People, to deliver the Best Results, and to always exceed our partners’ expectations.