MSAa Services
 
Value of an MSAa 'measure' Program
 
 
 
MSAa provides a suite of measurement programs to assess your customer experience. By identifying how your brand and business behaves and then understanding how to drive the desired in-store behaviour, allows you to ultimately steer your business to market leadership. Our ‘measure’ services include:

• Mystery shopping
• Auditing
• Research
   - Customer exit interviews
   - Customer call backs
   - Competitor checks
   - Competitor price checks
• Performance & incentive management programs

MSAa is a business partner that can offer you a competitive advantage in the market place.
 
• Delivering a measureable ROI – sales uplift via    improved up sell, cross sell and sales    conversion rates.
• Establishing and measuring of National Service    Standards to deliver:
   – brand integrity
   – consistency across your brand and service       outlets
   – behavioural information on team       performance
   – superior customer experience every time
• Identify training skill & knowledge gaps in order    to tailor employee training curriculum to deliver    on your retail objectives
• Independent assessment on performance,
   consistency and experience.
• Real time actionable reporting providing:
   – transparent accountability
   – timely issue resolution
   – ability to adapt strategic decisions to       drive continuous improvement

Behaviours that get measured, get managed!